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Introduction
In the world of J-Pop, few groups have captured the public’s attention quite like Perfume. Known for their futuristic sound, sophisticated choreography, and innovative music videos, Perfume has carved out a unique place in global pop culture. One of the most intriguing tracks in their discography is "FAKE IT," a song that blends catchy beats with powerful lyrical messages and captivating visuals. In this article, we will explore the various facets of Perfume's "FAKE IT", from its lyrics and official music video to the cultural impact it has had.
Perfume: The Powerhouse of J-Pop
Before we dive into the specifics of "FAKE IT," it’s important to understand who Perfume is and what makes them a staple in the world of J-Pop. Formed in 2000, Perfume consists of three members: Ayano Ōmoto (A-chan), Yuka Kashino (Kashiyuka), and Ayaka Nishiwaki (Nocchi). What sets Perfume apart from other J-Pop idols is their embrace of technology and futuristic soundscapes. Their music is often a seamless blend of electronic dance beats and pop melodies, all while their visuals continue to push the boundaries of what can be done with technology in music videos and live performances.
Their unique style has earned them a loyal fanbase both in Japan and internationally. Songs like "Polyrhythm," "Chocolate Disco," and "Magic of Love" showcase their distinctive blend of electronic music and catchy pop hooks. However, it is "FAKE IT" that stands as one of their more complex and thought-provoking songs.
Perfume – FAKE IT: A Breakdown of the Song
"FAKE IT" was released as part of Perfume's 2018 album *Future Pop* and quickly became one of the standout tracks. The song was produced by Yasutaka Nakata, who has been the mastermind behind most of Perfume's iconic hits. Nakata's signature electronic beats are in full force here, with the song featuring futuristic sound textures, driving bass lines, and glitchy vocal effects. The song's pace is fast, energetic, and perfectly in tune with Perfume's dance-heavy performances.
At first listen, the song might seem like a typical pop tune, but its deeper layers reveal something far more complex. It is a commentary on the art of pretense, the act of "faking" emotions and behaviors to fit into a particular mold. It speaks to the struggles of maintaining authenticity in a world that often demands a certain level of facade. The message of the song resonates with anyone who has ever felt the pressure to be something they are not, especially in the face of societal expectations.
Lyrics of "FAKE IT"
The lyrics of "FAKE IT" are an essential part of understanding the deeper message behind the song. Here is a breakdown of some of the key lines and their meanings.
"世界で一番好きだ的な" (Sekai de ichiban suki da-teki na)
Translation: "Like I love you the most in the world."
This line speaks to the exaggeration of emotions in relationships. Often, people may express feelings of extreme devotion that might not always reflect their true inner selves, especially in a world where external validation is key.
"あなたしかいらないのよ的な" (Anata shika iranai no yo-teki na)
Translation: "Like I can't live without you."
Here, the narrator continues the pretense, suggesting a dependence on someone else to feel whole. It’s a sentiment that many people express, but the song suggests that these words may be more about fulfilling an image or expectation rather than genuine emotion.
"あなたのために生きるわ的な" (Anata no tame ni ikiru wa-teki na)
Translation: "Like I would live for you."
This line further emphasizes the idea of sacrificing one's individuality for the sake of another. It hints at the loss of self that can occur when one becomes overly fixated on another person or an idealized version of a relationship.
"ことなんて絶対に今は言わないわ, fake it / 最高"

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fake it perfume - Perfume – FAKE IT Lyrics